The Fifth Quarter Show
is a podcast that features guests such as investors, creators, startup founders, and CEOs. In each episode, they share the mindsets, decisions, and perspectives that helped them reach leadership positions, offering a real understanding of how the minds of top business leaders work.
Our mission was to translate the essence of this corporate world into two intro animations for the project’s communication channels — in a clear, accessible way, designed to perform effectively across social media platforms.
It was decided that the intro would be the first stage of the project to be developed. Since it is a shorter format, this allowed us to run initial studies on the project’s visual identity — understanding which elements should be included, what could be left out, and how the visual language should evolve until reaching the final result.
With the visual identity and color palette defined, we moved on to the longer animation. At this stage, we were able to dive deeper into what The Fifth Quarter Show represents, explore ideas outside the box, and use meta-language to our advantage to break down such a complex theme.
CREDITS
Art Direction: Davi "Fhyrex"
Motion Designer: Ana Spinelli
